PEOPLE
OUR JOURNEY
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2020
It starts with a moment,
not a business plan
On a beach. Lisa and Nick meet in cold water, mid-winter. A chessboard floats between them.The moment spreads. Photos travel. Press follows.
What starts as something personal begins to snowball
without a plan to become anything more.
KEPT
coming back
2021
People didn’t find Unbounded through messaging or marketing. They found it by seeing it in the world. Through articles that documented what was happening. Through shared experiences people brought their friends into. Through creators choosing to share their own side of the story. Each moment added credibility, simply by existing.
2022
The system started to take shape
Early retreats looked very different from what exists now.Smaller. Rougher. More experimental.But that worked wonderfully because we could pay attention to what actually worked.Each experience taught the next one how to be better.
2023
Momentum became visible
Stories started appearing in the world. Publications covered what was happening. Creators documented their own experiences.
People started looking us up because they saw something real unfolding.
The Toronto Sauna Festival changed things
2024
2025
After the festival, brands began reaching out.
Not for sponsorships or activations.
Not for sponsorships or activations.
They wanted help creating environments.
Spaces where people could feel present, challenged, and connected.
Spaces where people could feel present, challenged, and connected.
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