OUR JOURNEY

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Split image showing a close-up of a blue eye on the left and an aerial view of a rocky island surrounded by blue-green water on the right.

2020

Two shirtless men wearing beanies play chess while sitting in icy water with broken ice around them.

It started with an icy morning

Ron and Nick played a game of chess in frozen waters. Someone took a photo. That photo travelled. What followed wasn’t planned. It just kept moving. In the best direction possible.

Two people outdoors wearing winter hats and sweatshirts, one laughing and holding a tumbler, the other standing beside on a rocky ground.
PEOPLE
Close-up of a green leaf showing its prominent veins and textured surface.
KEPT
Two people holding hands above water filled with ice cubes, one with a blue wristband.
coming back

2021

People didn’t find Unbounded through messaging or marketing. They found it by seeing it in the world. Through articles that documented what was happening. Through shared experiences people brought their friends into. Through creators choosing to share their own side of the story. Each moment added credibility, simply by existing.

2022

Group of people outdoors toasting with insulated YETI mugs on a chilly day.

The system started to take shape

Early retreats looked very different from what exists now. Smaller. Rougher. More experimental. But that worked wonderfully because we could pay attention to what actually worked. Each experience taught the next one how to be better.

2023

Momentum became visible

Stories started appearing in the world. Publications covered what was happening. Creators documented their own experiences.


People started looking us up because they saw something real unfolding.

Woman in black bikini top with pink straps, eyes closed and hands pressed together, partially submerged in water.
The Sunrise and Sunset Socials changed things

2024

Then Came
the Toronto Sauna Festival

What started as a small idea sold out. Then outgrew venues. Then became something people wanted to stay inside of.

Group of diverse women doing an outdoor fitness or yoga class with arms raised.
TORONTO
SAUNA
FESTIVAL

2025

The Toronto Sauna Festival became the largest sauna gathering in Canada. A full day centered around wood-fired saunas, cold water, live music, and movement.
Group of nine people sitting and standing in a cozy wooden cabin living room with large windows and a lit fireplace.
Group of diverse women doing an outdoor fitness or yoga class with arms raised.

2026

More than 2,000 people gathered for a New Year cold plunge.
Each arrived for their own reason with one shared moment in the water.
Growing with Intention
As Unbounded expands into new cities and larger gatherings, the core remains unchanged. The work is still rooted in lived experience, guided practice, and integrity. Growth is not about volume. It is about reaching more people without compromising what makes the experience real.
Snow-covered lakeside with lounge chairs and closed umbrellas under bare tree branches at sunrise, including a quote about feeling safe to slow down by Lisa Kricfalusi.Sun setting behind bare tree branches over a snowy landscape with a gazebo and lounge chairs by a frozen lake, featuring a quote about feeling safe and slowing down by Lisa Kricfalusi.Young woman lying on grass, looking contemplatively upwards with her hand resting on her chest.Young woman lying on grass with eyes open, wearing a dark hoodie in soft natural light.

I used to think growth came from forcing myself through things. Cold taught me something else.

You can meet discomfort without fighting it. You listen, you breathe, you stay present, and the body shows you what you’re capable of.
- Nick McNaught

WHERE THE STORY GOT TOLD

We’re grounded in paying attention. To the body. To nature. To what happens when people slow down and meet discomfort with care. These stories are those moments of noticing, connection, and change, captured as they unfold.

Close-up black and white photo of a man with a beard wearing a cap looking to the side.
On Rewilding with Unbounded
People in Toronto are taking ice baths in the frozen waters of Lake Ontario
Canada / “I do not need coffee, it wakes me up, and gives me concentration”, bathe in the lake at -20 degrees
Meanwhile in Canada: A game of chess in icy Oak Lake in Ontario
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